Michael Adams is founder of Environics Research Group, a
leader in social values research, and author of a book on boomers in
retirement. He contrasts the attitudes toward retirement of early boomers (who
were then ages 53 to 62) with the previous generation of retirees, who were in
their 60s in 1992. As an example, he looked at intentions for retirement among
boomers compared with early retirees 20 years ago. Boomers are dramatically
more likely to plan to engage in active outdoor pursuits, explore exotic places,
and take classes to develop their interests.
At the same time, they’re much more likely to be concerned
about having enough money to live on; six in 10 intend to work in retirement,
almost twice the level of retirees in 1992.
This will lead to stresses as boomers’ “I want it all and I
want it now” mindset clashes with their ability to pay for everything—and will
also challenge advisors in developing retirement plans to fund some of those
planned activities.
Not their parents’ retirees
A Merrill Lynch survey of affluent American boomers between
the ages of 46 and 64 provides hard data on the extent to which boomers are
planning to operate entirely differently in retirement than previous retirees.
Here are some of the survey findings among these boomers,
all with investments of at least $250,000. First, they were asked to compare
their retirement expectations with their parents’ retirement:
- 86%
plan a more active lifestyle
- 84%
say their retirement will look different
- 72%
expect a higher standard of living
Digging deeper into the kinds of activities boomers
anticipate in retirement confirms some of the data from Michael Adams’s
research:
- 70%
plan to keep working
- 32%
expect to pursue additional professional success
- 26%
anticipate taking courses and continuing their education
- 24%
plan to learn a new trade
- 20%
expect to start or further their own business
Another research study sponsored by US Trust reinforced the
dramatic difference in priorities for boomers compared with previous
generations. Investors with at least $3 million were asked what they wanted to
achieve with their money. Financial freedom and financial security ranked at
the top—no surprise there. Then came travel and improving relationships with
family and friends. Past generations would have given priority to leaving an
inheritance—wealthy boomers ranked it number five, just ahead of “having fun”
in sixth place… Proof again that these are not your parents’ retirees.
Gender differences in retirement expectations
A Merrill Lynch survey pointed out significant differences
in how men and women expect to spend time in retirement. Here are the responses
among affluent men and women who are not yet retired about the activities they
plan to pursue once retired:
|
Gender
Differences in Retirement Expectations |
|||
|
|
Women |
Men |
Gap |
|
Travel |
86% |
66% |
20% |
|
Pursue
a hobby |
74% |
60% |
14% |
|
Be
involved in community |
64% |
43% |
21% |
|
Do
charity work |
62% |
41% |
21% |
|
Start
or further own business |
14% |
24% |
(10%) |
7 implications for retirement planning
There are a number of critical implications from this
research that could put pressure on existing retirement plans:
1. Reexamine the assumptions on retirement spending
The conventional thinking on spending in retirement was that
there would be a burst of spending in the immediate years after retirement on
things like travel, after which health issues and the fatigue associated with
age would lead to less active lives and lower spending.
That may in fact be the case with affluent boomers, but it’s
clear that most will be dragged into their rocking chairs kicking and
screaming. It’s possible that the appetite for spending in retirement won’t
abate but will continue longer than is currently anticipated, putting stress on
retirement plans that don’t account for this.
2. Dig deep into each client’s retirement thinking
Just as no two clients are alike before retirement, no two
will be alike in retirement. Clients with similar backgrounds and in similar
financial situations can have entirely different plans for retirement. If you
haven’t had a detailed conversation with clients about exactly
what they visualize in retirement, now’s the time to have that chat. And be
particularly alert to differences in plans and expectations between spouses.
3. Tap into the interest in active travel
I wrote an article on a research study among ultra-affluent
Americans conducted by US Trust in which I pointed to the strong
priority to travel in retirement. If retirees are a key group for you,
consider making yourself a resource for retired clients looking for new and
exciting adventures.
If you missed it, here’s an excerpt from that article:
The importance of travel creates an opportunity for advisors
looking to deepen client relationships. Consider exploring a relationship with
a travel agent who specializes in travel for active seniors. Of note, the kind
of travel most retired boomers have in mind is very different from the bus
tours of Europe their parents went on. Some advisors have seen a great response
to quarterly presentations on interesting and unusual travel destinations—and
in some cases have established referral relationships with travel agents
specializing in high-end travel. (Note that high-end trips for seniors are one
of the fastest-growing niches in the travel industry.)
As part of this, be sure to inform yourself about
out-of-country health insurance options for seniors—health insurance while
abroad is a big concern for many retirees interested in traveling.
4. Help retirees see the impact of charitable giving now
Another finding from the US Trust research is that many
wealthy Americans with over $3 million in assets are interested in seeing the
impact their giving now, rather than leaving a legacy when they pass away. In
some cases, that’s influenced by the desire for acknowledgement and recognition
for their charitable
contributions.
Despite this, four in 10 affluent Americans haven’t
discussed or sought advice about legacy goals or their philanthropic
strategies. If you’re dealing with affluent clients, you need to engage them in
a conversation about where charitable giving lies in their priorities and then
help give life to their desires.
5. Be cautious about income from part-time work
Some successful boomers visualize life in retirement as a
succession of well-paid board appointments and consulting assignments, perhaps
serving an executive residence at the local university. While that might
describe life in retirement for a fortunate few, the surge in retired boomers
competing for part-time work will limit these kinds of opportunities.
Retirement plans should be cautious about relying on significant income from
part-time work while in retirement, especially given the frequency with which
seniors run into health issues that constrain the ability to work.
Be especially cautious in cases where clients plan to
operate their own business. Unless a client is continuing a business that he or
she was running before retirement, businesses in retirement should be viewed as
hobbies that will cost money, not as even a modest source of income. This is
especially the case with start-ups, where the failure rate is notorious.
6. Factor in the impact of health costs
Adding to the possible strain on retirement budgets are new
medical advances that are extending human lifespan. Over the past 100 years,
life expectancy at birth has increased by a remarkable 30 years, from under 50
in 1900 to 78 for a newborn child today. If you have a reasonably healthy
couple as clients, there’s a good chance that one or both will live well into
their 90s or beyond.
The downside is that this longevity comes at a cost. With
80-year-olds lining up for hip replacements, it’s likely that we’ll see more
boomer retirees writing checks to get timely care. And while they could wait,
we all know that boomers have never been known for their patience.
And although science is extending seniors’ physical
vitality, progress on mental capacity is slower to come. There’s alarming data
on the incidence of dementia above age 70; this will put pressure both on
families’ ability
to cope as well as on the ability to fund the quality of care that
most retirees and their families want.
Given the magnitude of uncertainty, it’s impossible to
factor all of these possibilities into a retirement plan with any accuracy. For
clients who can afford long-term care insurance, the best route to reducing the
risk of health issues of this kind may be to invest in that kind of insurance.
7. Encourage clients to consider extending full-time work
In some cases, a pre-retiree’s financial situation is such
that money won’t be a concern regardless of how long he or she lives—but given
extended lifespans and the desire to pursue active and potentially costly
pursuits, those clients are relatively rare.
Last year I spoke with Alicia Munnell, director of the
Center for Retirement Research at Boston College. During our interview, I asked
what advice she would offer baby boomers contemplating retirement. Her answer
was simple: “Most should work as long as they possibly can.”
We’re all creatures
of habit, and it’s natural to expect the future to look similar to the
immediate past. While that may be true of some aspects of our lives, it won’t
be true of boomers in retirement—and to serve them effectively, advisors will
have to discard preconceptions about retirement from the past and embrace a
very different reality.


